The Story Behind ShareTribe: Building a Community of Shared Success
- Master Admin
- Dec 6, 2024
- 2 min read

In a world where small businesses face increasingly tough competition and consumers struggle with rising costs of living, we saw an opportunity to create something revolutionary. ShareTribe wasn't just born from a business idea – it emerged from a vision of building stronger communities through shared success.
Our founders, Jonathan Doney and Michael Crisafio, recognised a fundamental truth: the most powerful marketing doesn't come from fancy algorithms or expensive campaigns, but from satisfied customers sharing their experiences with friends and family. This simple insight led to the creation of ShareTribe, a platform that transforms traditional loyalty programs into a community-powered movement.
The 'Share' in ShareTribe represents our core belief in the power of word-of-mouth marketing and the joy of sharing great experiences. The 'Tribe' symbolises the community we're building – a network of businesses and customers coming together to support each other's success. It's more than just a name; it's our promise to create an ecosystem where everyone wins.
Our mission goes beyond just offering digital perks and loyalty programs. We're investing in cutting-edge technology that keeps businesses relevant in an ever-evolving digital landscape. By introducing innovative digital perks that can be easily shared and added to mobile wallets, we're making traditional punch cards and paper vouchers obsolete while creating stronger connections between businesses and their customers.
We believe that the strongest marketing comes from satisfied customers sharing their positive experiences.
That's why we've built a platform that doesn't just focus on quick wins or short-term gains – it's designed to foster lasting relationships between businesses and their communities.
Our values are reflected in everything we do:
Community Empowerment: We create an ecosystem where businesses thrive and customers save
Innovation for Accessibility: We make sophisticated marketing tools available to businesses of all sizes
Authentic Connections: We facilitate genuine relationships between businesses and customers
Sustainable Growth: We focus on building lasting, organic growth powered by real customer enthusiasm
We're creating a future where small businesses can compete effectively with industry giants, where customers can easily support their favorite local establishments, and where communities grow stronger through shared success.
Join us in revolutionising how businesses and customers connect. Together, we're building a tribe that believes in the power of sharing success.
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